Strategize to Maximize

Where Do You Want Your Practice to Go—and What Will It Take to Get There?

“I want to grow.”

Okay. How much?

“I want more visits.”

How many?

“I want to hire more therapists, increase profitability, maybe add another location.”

Great. By when—and what has to happen between now and then to actually get you there?

This is where a lot of really good practice goals get a little … fuzzy.

Strategize to Maximize helps you take the big vision you have for your practice and turn it into specific, measurable goals your leadership team can actually work toward.

You’ll use your own practice numbers to determine where you want to go, what each area needs to achieve it and the smaller targets that keep you moving in the right direction all year long.

Because “let’s have a great year” is inspiring.

It’s just not a strategy.

Who Strategize to Maximize Is For

Strategize to Maximize is for pediatric private practice owners and leadership teams who already understand and use practice KPIs and are ready to use those numbers to drive growth and profitability. It goes hand in hand with our Practice Performance programette. This program is for you if you:

Have big goals for the practice but no real road map for getting there
Need to break those big goals into smaller targets your team can actually work toward
Set annual goals that seem to disappear by February
Know where you want the practice to go but haven’t put real numbers behind the vision
Want every area of the practice pulling in the same direction
Want your team to know exactly what they’re aiming for—not just “do your best”
Know the practice has more growth and profitability in it and want to go after that potential
Are ready to hire, add a discipline, expand your space or open another location—and want a real plan behind it

Taken the Strategize to Maximize workshop before? This one-on-one program helps you finally implement the whole thing in your practice—without the overwhelm you may have felt the first time.

Never taken it? We walk you through it one-on-one so you can learn it and apply it to your practice without ever having a “Holy smokes, this is a lot” experience.

What We Work On

Together, we help you:

Get crystal clear on exactly what you want the practice to achieve
Use your actual practice data to figure out the smartest way to get there
Set ambitious but realistic goals and targets for the key areas of the practice
Communicate those goals clearly so your team knows exactly what they’re working toward
Break the big goals down into quarterly, monthly, weekly or even daily targets
Identify what actually needs to happen to hit those numbers
Build a system you can use again year after year

We look at where you are, where you want to go and what it will really take to get from here to there.

Give Every Part of the Practice a Clear Target

Growing a practice is never one person’s job.

Your patient care coordinator may need to bring in more families. The front office team may need to follow up faster to keep the schedule tighter. Clinicians may need to help reduce avoidable cancellations.

Everything connects.

Strategize to Maximize helps you set goals and targets across the practice so each area knows what it needs to contribute to the bigger picture.

When the big goal is broken into manageable numbers, your team knows what to aim for—and you can see whether something needs attention while there is still time to do something about it.

“Do your best” is not a clear-cut goal.

A specific number is.

Put Numbers Behind the Practice You Want to Build

Maybe you want to:

Add another location
Offer a new discipline
Hire more clinicians
Reach profitability
Reduce your own clinical hours
Prepare the practice for an eventual sale

Those goals all come with numbers attached. Strategize to Maximize helps you put real numbers behind the future you are trying to create so your team can help you get there.

One-on-One So You Actually Get It Implemented

Strategize to Maximize was originally taught as a group workshop.

People loved it. They also walked away saying some version of:

“That was amazing. I implemented about three things.” Because there was a lot.

This program adjusts the whole process to your desired pace.

Your numbers.

Your goals.

Your questions.

The point is not merely to hear the information.

The point is to get it implemented.

What You Walk Away With

You’ll leave with:

A written strategy for where you want the practice to go and how you plan to get there
Clearly defined goals for each key area of the practice that work together to achieve your overall goals
Specific quarterly, monthly, weekly or daily targets where needed
A practical worksheet that puts your goals, targets and strategy in one place
A team that knows what the practice is working toward and exactly what they need to achieve
A way to measure progress throughout the year and see when something needs attention or reinforcement
A repeatable goal-setting system you can use year after year
A clearer road map for growth and profitability

In plain English: the big plans for your practice will no longer be living only in your head.

You’ll have a road map with signage and mile markers to help guide the way.

How Strategize to Maximize Works

Strategize to Maximize is one of our programettes—a smaller, bite-sized coaching program that’s affordable, focused and designed to give you a lot of value without taking up a ton of your precious time and energy.

Strategize to Maximize typically takes 13 hours of one-on-one accountability coaching for you and your leadership team on Zoom. Additional hours can be purchased in five-hour increments, as needed.

The schedule is flexible and based on your practice’s needs.

Learn from a Practice Owner Who’s Been in Your Shoes

Strategize to Maximize is delivered by Diane Crecelius, a physical therapist and former practice owner with more than 30 years of experience. She knows the clinical demands, the staffing headaches, the financial pressure and the roller coaster that can come with owning a practice because she’s lived every bit of it.

She didn’t just run a small practice on the side. Diane built a thriving practice from scratch, grew it to more than 3,000 visits a week and over 200 staff members, and ultimately sold the company for maximum value. She knows what it takes to build a strong, stable practice, get through the hard times and keep moving forward—while creating a business with true value for the future.

Diane is passionate about helping owners achieve lasting success. In addition to her business achievements, she is known for her role as Peds-A-Palooza® Community & Conferences Co-Creator.