The Executive Course

Are You an Accidental CEO?

You went to school to become a pediatric therapist.

That was the decision.

Once you graduated, you went to work for someone else and, after a while, started to think: I can do better. I can create a place where kiddos are treated the way I believe they should be treated.

Or, maybe an ownership opportunity simply came along and you nabbed it.

Either way, you went out on your own and opened a practice to help all the kiddos you could.

What about becoming the CEO of a growing company?

Was that also a passion?

We’re guessing probably not so much.

But you started seeing kiddos, hired some help, added more therapists—and suddenly you had people to manage, big decisions to make, compliance and liability matters to worry about, goals to set and a whole company looking to you for direction.

Nobody covered that in school.

The Executive Course helps you step fully into the CEO role—setting the direction, making the big decisions and leading the practice forward.

The Kind of Leader Your Practice Needs

A strong CEO doesn’t have to be stiff, corporate or the scariest person in the room. But they do need to be:

Inspiring
Decisive
Clear
Focused
Responsible
A skilled communicator
Able to see the whole practice, not just today’s headache
Comfortable addressing problems instead of quietly hoping they disappear

You don’t need to know everything.

You do need to know what matters, who should handle it and what needs to happen next.

Preserving Your Practice Culture

It doesn’t take a total nightmare of an employee to throw things off. One steady dose of negativity can start influencing the whole team—and suddenly you’re the one walking on eggshells in your own practice.

The Executive Course transforms you from pushover to policy champion.

You learn how to create a culture where everyone can thrive—including you. Your team wins, the practice wins and it doesn’t all come at the owner’s expense.

How the CEO Leads the Practice

The CEO’s job isn’t to do everything.

It’s to set the direction, make decisions, establish priorities and make sure the right people are responsible for the right work.

That includes:

Setting clear goals and targets
Deciding what needs attention first
Building your executive team
Delegating responsibility
Running productive meetings
Communicating decisions and expectations clearly
Keeping the practice moving forward

You’ll learn how to explain your role as CEO clearly, set expectations, give feedback and have the difficult conversations leadership sometimes requires.

You’ll know how to address performance issues, give direct feedback and deal with problems more comfortably—without being harsh, anxious, awkward or waiting until you’re so frustrated that the conversation comes out sideways.

All in all, you learn how to keep the practice moving, growing and helping more families—without being the glue that holds the whole thing together.

Learning to Trust

Delegation doesn’t mean handing someone a job and hoping for the best. That’ll keep you up at night.

If you don’t feel like you can trust someone else to handle it—or you’re convinced you can do it better yourself by the time you explain it—you need a better system.

We show you how to hand off the work and know it’s being handled without taking the whole thing back.

That’s how you begin to free up your time and energy to do the work only you can do: setting the company’s direction, organizing the practice, establishing goals and developing your team.

What Strong Leadership Puts in Place

Good leadership creates:

A fully operational practice that can handle the day-to-day without you directing every task
A capable executive team that oversees important areas, makes decisions and carries real responsibility
Clear roles and responsibilities so people know what they own and what’s expected
Goals the team can act on instead of vague ideas like “grow” or “do better”
A practice that can grow beyond you because the people, leadership and structure are in place

What We Work On

Together, we work on:

Your role at the top of the practice
Priorities and decision-making
Leadership communication skills
Management and delegation
Building your executive team
Trusting your team while maintaining accountability
Executive and one-on-one meetings

Learn From a Practice Owner Who’s Been in Your Shoes

The Executive Course is delivered by Diane Crecelius, PT, and founder of ABC Pediatric Therapy.

Diane built a pediatric practice from scratch, grew it to more than 3,000 visits a week and over 200 staff members, and ultimately sold the company for its maximum value, setting her and her family up for life.

She knows what it takes to step into the CEO role, set the direction of the company, make big decisions, build a strong leadership team and create a practice that can operate without everything depending on the owner.

Diane is known for her unwavering commitment to helping private practices succeed and her role as Peds-A-Palooza® Community & Conferences Co-Creator, a favorite group among practice owners.

How the Executive Course Works

The Executive Course is one of our programettes—a focused, affordable coaching program that gives you a whole lot of practical help in a shorter amount of time.

The course takes an estimated 17 hours of one-on-one accountability coaching on Zoom. If you need more time, coaching continues in five-hour packages until the program is complete.

The schedule is flexible and based on your practice’s needs.

Because the point isn’t just to learn it. It’s to put it in place.

The Ultimate Outcome

The goal is simple.

A practice with clear direction.

A leadership team that carries real responsibility.

A CEO who has been transformed from pushover to policy-maker.

Goals that turn into action.

A team that understands your role, knows what’s expected and can handle more without everything coming back to you.

And a fully operational company that doesn’t need you involved in every task, question and decision.